Storyful continues expansion at Dublin HQ
The social media agency Storyful today announced plans for continued growth of its Dublin base at an official opening ceremony of its headquarters attended by Minister for Jobs, Enterprise and Innovation Mary Mitchell O’Connor and IDA Ireland CEO, Martin Shanahan.
The company’s three-year strategy for 2016 – 2018 anticipates continued growth in product, creative and technology departments. Since the beginning of 2016 Storyful has already welcomed 30 new employees in Dublin across multiple functions, including Product, Creative, Business Operations, Legal and Finance.
News Corp, which acquired the company in 2013, has invested more than €10 million into the company since the acquisition, funding an expansion in journalism, creative strategy, product development, sales and business support.
Storyful, founded in Dublin in 2010, began as a discovery and verification service for the social news space – but today the company has diversified and expanded to serve three distinct market sectors:
• Brands and advertising agencies in need of social video content for marketing campaigns
• Corporations and government agencies searching for social media intelligence
• News media companies
“I am biased but I think our team is the best in the world at all things social and nobody can deliver the level of depth and insight Storyful provides,” Storyful CEO Rahul Chopra said. “We track conversations big and small, important and humorous, to bring our partners the moments that matter to the audiences they’re trying to reach. So much of that fascinating work is happening here in Ireland.”
At today’s office opening ceremony, Ireland’s Minister for Jobs, Enterprise and Innovation Mary Mitchell O’Connor said that “the success of Storyful is a great example of a dynamic company having identified an exciting opportunity in the new emerging social media world and thereby having been able to create a whole new range of services. The company’s growth is very impressive and it is very gratifying that it continues to expand in Ireland, tapping into our talent pool of skilled professional workers. Their plans to hire additional staff here and to move into new areas of activity are very exciting and they build on our success in attracting high quality knowledge-based business activities utilising emerging technologies”.
IDA Ireland supports Storyful’s growth and CEO Martin Shanahan said “Storyful is at the cutting edge of real-time news reporting in the social media age. It’s a fantastic development to see the company diversify and apply its expertise in the creative arena. This expansion is a testimony to the Storyful team, and Ireland’s mix of digital, creative and technical talent.’
Storyful also recently appointed Lisa McDonald as its first Chief Creative Officer based in Dublin. Lisa joins Storyful from PSG Communications Limited where she served as Creative Director and sat on the Board.
“We continue to look to expand the various ways we can help organizations especially given the fact we are seeing businesses align their marketing and communication functions to leverage insights from across the digital space,” Chopra said. “Marketers know user-generated content is 20% more influential on purchase decisions and 35% more memorable than other types of brand creative.
As part of Storyful’s ongoing expansion, there are several job openings in the Dublin-based headquarters ranging from paid internships to senior-level positions. Key areas of focus for recruitment include roles in Cloud Ops Engineering, Content Strategy and Corporate Intelligence. Storyful’s HQ is home to half of the Executive team and many key leadership positions including its Director of News, Financial Controller, Head of HR, Director of Intelligence and Storyful’s full suite of Product Owners.
