See Triple NOT Double with 3D Whisky Pack.
Caskstrength Creative has teamed up with Diageo for the fourth instalment in its Alphabet series of whisky bottlings, marking the first time 3D printing technology has been used for spirits packaging.
For its ‘D’ release, Caskstrength is releasing a 56.4% proof combination of three Scotch single malt whiskies from Diageo’s premium whisky range – Dailuaine, Dalwhinnie and Dufftown. Named 3D, it has been blended by Caskstren
gth founders Joel Harrison and Neil Ridley under the supervision of Diageo master blender Matthew Crow.
Not only does 3D mark the first time the three whiskies have been blended together, it is the first time whisky packaging has involved the use of 3D technology. In addition the back label of each bottle contains a QR code which links through to a website where plans for a very striking bottle sleeve can be downloaded for the very first ‘Print-Your-Own’ presentation case in the drinks business!
The company has made a short feature film (which is partially shot in 3D) about the thrilling time it had constructing such a monstrous whisky. See the trailer for the film here
For those consumers without access to a 3D printer, the edition comes complete with 3D glasses which when worn, reveal a ‘stereoscopic effect’. Only 504 bottles will be available in the UK through online retailer Master of Malt for £49.99.
