FrieslandCampina Reinforces Position in Italian Cheese and Butter Market
Royal FrieslandCampina is to acquire the activities of the Italian company DEK and 80% of the shares of Orange. The deal reinforces the position of FrieslandCampina in the Italian cheese and butter market and further boosts its market position. Italy is one of the largest markets in the EU for (semi) hard cheeses.
For several years, DEK has been FrieslandCampina’s dedicated sales agent in Italy for cheese and butter, serving customers in the retail, food service and business-to-business channels. Orange provides a broad portfolio of cheeses and cheese-related products to retail and specialty food stores across Italy.
Orange will maintain its identity in the Italian market, while the DEK business will be integrated into a newly incorporated FrieslandCampina entity. With this transaction, FrieslandCampina has acquired a strong sales and distribution network in Italy.
