Manufacturing & Supply Chain

Diageo Ireland is to invest €30 million to expand production capacity for Guinness 0.0 at its St. James’s Gate Brewery in Dublin to meet growing domestic and global demand for the non-alcoholic stout. The investment will almost double capacity for Guinness 0.0 to 176 million pints a year and bring total investment to €60 million, since the product was first launched.

All global production of Guinness 0.0 takes place at St. James’s Gate with the main export markets including Great Britain, Europe, US, Canada, Middle East and South Korea. In Ireland, demand continues to grow since the product launched in 2021. It is forecast that the non-alcoholic alternative will account for 10% of all Guinness trademark sales in Ireland in the coming years.

Aidan Crowe, Beer Operations director at Diageo, commented: “The investment will allow us to double our capacity for Guinness 0.0 and meet the ever-growing demand from consumers as they move towards moderation and look for more choice when it comes to great tasting, premium non-alcohol products.

“Guinness has a long history of innovation and delivering products of the highest quality, and we continue to do that through Guinness 0.0 – producing the same great taste, quality and premium experience that people have come to expect from a brand like Guinness, just without the alcohol.

“St. James’s Gate is the global hub of Guinness 0.0 production for markets around the world, and this investment goes a long way in supporting that work and continues the legacy of true innovation here in Dublin 8.”