Avondale Foods Goes Dutch For Export Growth
Northern Irish food company Avondale Foods has been assisted by Invest Northern Ireland to win its first European business with a deal to supply supermarkets in the Netherlands. Avondale Foods, which is a UK leader in packaged salads, soups, sauces and bread snacks, is to supply garlic butter dough balls to HEMA, the Amsterdam-based discount retail chain, following its participation in a longstanding Invest NI marketing initiative in the Netherlands.
Philip Conway, Avondale Head of Sales, says: “We’ve begun to supply the product and are now working closely with the Invest NI team to expand sales with HEMA and other major retailers. Invest NI’s very practical support in-market in the Netherlands has been invaluable there and has given us the knowledge, experience and confidence to focus resources on this and other markets.”
