Consumers Want Retailers to Back British Farming
Retailers should listen to their customers and show their support for British farming by stocking more British food, according to the National Farmers Union. A year on from the horsemeat scandal, a new YouGov survey commissioned by the NFU shows that the pressure on supermarkets to sell more British food is as strong now as it was when a similar survey was carried out in the immediate aftermath of the scandal.
The YouGov survey shows that 79 per cent of British people think British supermarkets should sell more food produced on British farms. After the horsemeat scandal public trust in the supermarkets dropped significantly – from 69% to 35%, according to a OnePoll survey in February 2013. A question asked by YouGov 12 months later shows the level of trust is now 52% but is still some way off trust levels before the revelations.
